The Republic of Facebook - Why Your Business, No Matter How Small, Needs a Facebook Page

If Facebook were a country, it would be the 3rd largest economy in the world. That is a statistic you just can't ignore, especially if you have a small business. Maybe you don't want anything to do with Facebook personally. I understand if you don't want your wife's third cousin's sister's dog knowing what you did this weekend.

But if you're looking for a free way to market to people, particularly in your local area, Facebook is the place to be. You don't need to buy a domain name or learn HTML. To create a Facebook page for your business, you just need to know how to type on a computer.

At the most basic level, you should have a page with your contact information and a picture of your business or logo. If you want to get more advanced, you can plan events, create surveys using SurveyMonkey, or use YouTube to upload videos, among other things, to increase your reach online.

Here are some articles to get you started and a link to Facebook Marketing for Dummies, which is available on Amazon.

• How to Market Your Business on Facebook
• NYTimes Guide on Facebook Marketing
• Facebook Advanced Marketing Tactics